OUR VISION

OUR PROMISE

Making Inclusion & Diversity the standard not the Statement.

Creating inclusively formulated Makeup is essential to the growth of our Brand.

JUDGEMENT FREE MAKEUP

A brand that does not alienate champions self - expression with no judgement , allowing the Underrepresented Babe to feel seen and be apart of community that show how worthy and essential they are.

REPRESENTATION IS ESSENTIAL

We are 100% "Pouring Back into the Underrepresented communities."

Representing the underrepresented beauty in a way that is not monolithic.

 Through commissioning , Representing and prioritizing these communities in our product range i.e.  making products more accessible, research , development and endorsements.

Creating opportunities for underrepresented communities to make executive decisions and have seats to create change within those communities..

"HOW CAN WE CREATE CHANGE WITHIN DIVERSITY & INCLUSION WHEN WE ARE NOT GIVING THEM SEATS TO THE TABLE TO COMMUNICATE ISSUES, BE A VOICE FOR DECISIONS AND GROWTH." ~ ST ESSENTIALS

MAKING BEAUTY ACCESSIBLE

Every sale is essential to the growth and development of manufacturing positively sourced makeup and our journey to transitioning our products to be more accessible and inclusive of our Essential Babes with Disabilities.

HOW CAN YOU SUPPORT US?

Support, Celebrate and share this journey with us.

Raise your voice "We want to hear from you" you are Essential to the REBIRTH of our mission as it is all about YOU, US , EVERYBODY as a community coming together to create change within a inadequate Beauty Culture.

LASTLY , Remember to Smile as You Are Essential Babe.