NEW !

EXPLOSIVE COLOR. RICHLY PIGMENTED.

5 new eco-friendly loose pigments have entered the chat. Flattering Universal Shades, Show stopping Pigment & a Bomb smooth finish.

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POSITIVE MAKEUP WITH YOU IN MIND

"Complexion hugging Beauty products formulated with the underepresented in mind. 100% made to make you feel good, its essential."

YOU'LL WANNA SHOP THIS

SOUL & SANDS COLLECTION

ECO FRIENDLY PIGMENTS

UNIVERSAL SHADES, INCLUSIVELY FORMULATED + RICH COLOUR PAY OFF

1 4

"Beauty is not monolothic. We dont surpress the Under-represented from expressing their true Self, Our products empower them to feel ESSENTIAL."

ST ESSENTIALS

LIPBAE

Lip Loving Juicy Glosses coming in 4 universal Shades, inclusive of all lip tones to provide the perfect plump juicy pout + 100% positively formulated with you in mind.

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MULTIPURPOSE BEAUTY

No waste Beauty! Conciously made to be versatile in use, providing head to toe glam with one single pot. Create your Full Glam Now.

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In The Press