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Author Profile
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Hi! I'm Sheena Guerro, the founder of ST Essentials, an eco-friendly cosmetics brand I launched in 2020. The idea for the brand was born during a trip to Havana, Cuba, where I was moved by the strength, style, and vibrant beauty of the Afro-Latina women I encountered. Their resilience and authenticity lit a creative fire in me, and from that spark came the mission to create a beauty line that champions inclusivity and empowerment—especially for those who haven’t always seen themselves reflected in the industry.
As of 2025, my journey has taken an exciting new turn. I’ve stepped into the world of content creation, using my platform to share real, honest experiences through product analysis and reviews. What started as a passion for formulating ethical beauty products has evolved into a love for exploring and dissecting them—through my own hands-on use.
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