At ST Essentials, (operated by Sheena Guerro),your privacy matters. This Privacy Policy explains how we collect, use, and protect your information when you visit the site or interact with any of our content.

1. Information We Collect

We may collect certain information when you interact with this website, such as:

  • Personal Information: When you subscribe to a newsletter, leave a comment, or contact us, you may provide your name, email address, or other details voluntarily.
  • Non-Personal Information: Like most websites, we use cookies and similar technologies to collect anonymous data such as browser type, operating system, referring site, and general usage patterns.

2. How We Use Your Information

We may use the information we collect to:

  • Respond to your inquiries or comments
  • Send occasional email updates or newsletters (if you opt in)
  • Improve the content, layout, and overall user experience of the site
  • Monitor website traffic and analytics

We will never sell or rent your personal information to third parties.

3. Cookies

Cookies are small files stored on your device that help enhance your browsing experience. You can choose to disable cookies through your browser settings, but doing so may affect how some parts of the website function.

4. Third-Party Links

This site may include links to other websites or embedded content (like YouTube videos or Instagram posts). We are not responsible for the privacy practices of those external sites. Please review their policies before sharing any personal information.

5. Email Communication

If you subscribe to our newsletter, you will receive occasional emails. You can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any email.

6. Data Security

We take reasonable steps to protect your data, but no method of transmission or storage online is 100% secure. By using this site, you acknowledge and accept this risk.

7. Your Rights

You have the right to:

  • Access the personal information we hold about you
  • Request that we update, correct, or delete your information
  • Withdraw consent for any processing activities where consent was previously given

To exercise any of these rights, please Contact Us.

8. Changes to This Policy

We may update this Privacy Policy occasionally to reflect changes in our practices or legal obligations. The “Effective Date” at the top will always show the most recent update.

Author Profile

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Sheena Guerro
Hi! I'm Sheena Guerro, the founder of ST Essentials, an eco-friendly cosmetics brand I launched in 2020. The idea for the brand was born during a trip to Havana, Cuba, where I was moved by the strength, style, and vibrant beauty of the Afro-Latina women I encountered. Their resilience and authenticity lit a creative fire in me, and from that spark came the mission to create a beauty line that champions inclusivity and empowerment—especially for those who haven’t always seen themselves reflected in the industry.

As of 2025, my journey has taken an exciting new turn. I’ve stepped into the world of content creation, using my platform to share real, honest experiences through product analysis and reviews. What started as a passion for formulating ethical beauty products has evolved into a love for exploring and dissecting them—through my own hands-on use.
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