About Me

Hi! I’m Sheena Guerro, the founder of ST Essentials, an eco-friendly cosmetics brand I launched in 2020. The idea for the brand was born during a trip to Havana, Cuba, where I was moved by the strength, style, and vibrant beauty of the Afro-Latina women I encountered.

Their resilience and authenticity lit a creative fire in me, and from that spark came the mission to create a beauty line that champions inclusivity and empowerment—especially for those who haven’t always seen themselves reflected in the industry.

ST Essentials has always been more than just skincare. It’s about conscious living and celebrating self-expression. Our products are cruelty-free, vegan, and made with natural, eco-friendly ingredients. Sustainability is at the heart of everything we do, with refillable packaging and a strong commitment to minimizing environmental impact.

Sheena Guerro
Sheena Guerro

As of 2025, my journey has taken an exciting new turn. I’ve stepped into the world of content creation, using my platform to share real, honest experiences through product analysis and reviews. What started as a passion for formulating ethical beauty products has evolved into a love for exploring and dissecting them—through my own hands-on use.

Now, I write in-depth reviews of skincare, beauty, and wellness products I personally test. I talk about how they feel, how they perform over time, what’s in them, and whether they live up to their promises. I also spotlight sustainable and ethical brands I believe in, and occasionally share a peek behind the scenes of product development and industry trends. My goal is always to help readers make informed choices, ones that feel good both inside and out.

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Sheena Guerro
Hi! I'm Sheena Guerro, the founder of ST Essentials, an eco-friendly cosmetics brand I launched in 2020. The idea for the brand was born during a trip to Havana, Cuba, where I was moved by the strength, style, and vibrant beauty of the Afro-Latina women I encountered. Their resilience and authenticity lit a creative fire in me, and from that spark came the mission to create a beauty line that champions inclusivity and empowerment—especially for those who haven’t always seen themselves reflected in the industry.

As of 2025, my journey has taken an exciting new turn. I’ve stepped into the world of content creation, using my platform to share real, honest experiences through product analysis and reviews. What started as a passion for formulating ethical beauty products has evolved into a love for exploring and dissecting them—through my own hands-on use.
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