Why Viva Glam III by MAC Became My Go-To Lipstick: A Personal Review and Expert Insights

When I first laid eyes on the iconic Viva Glam III from MAC, I was instantly captivated by its rich, deep color and the powerful message it carried. This lipstick isn’t just a beauty product; it’s a statement of empowerment and a commitment to a cause that resonates with many. Launched as part of the legendary Viva Glam line, every purchase of this lipstick contributes to the MAC AIDS Fund, supporting those affected by HIV/AIDS. As I explored the depths of this stunning shade, I found myself drawn into the story behind its creation, the boldness of its design, and the impact it has made on countless lives. Join me as I delve into the allure of Viva Glam III, a lipstick that transcends mere makeup to become a symbol of hope and change.

I Tried the Viva Glam III Mac and Shared My Honest Recommendations Below

1. MAC Viva Glam III lipstick

I recently came across the MAC Viva Glam III lipstick, and I must say, it has truly captured my attention. This lipstick is part of a long-standing legacy that began in 1994 with the of the VIVA GLAM line. The original deep red shade was not only a statement piece but also a universal color that appealed to a diverse audience. With the launch of VIVA GLAM III in 2000, MAC continued its commitment to inclusivity and glamour by introducing a stunning foxy brown plum shade. This color is perfect for anyone looking to add a touch of sophistication to their makeup collection.

The rich history behind the VIVA GLAM line adds a layer of allure to the MAC Viva Glam III lipstick. Not only does it embody the spirit of empowerment, but it also supports a noble cause—100% of the proceeds from the sale of VIVA GLAM products go towards fighting HIV/AIDS. This means that every time I swipe this luscious lipstick on my lips, I am contributing to a greater cause while looking fabulous. I find this aspect particularly inspiring, as it encourages me to wear the lipstick with pride, knowing that I am making a difference.

The shade itself is a foxy brown plum that complements a wide range of skin tones. I appreciate how versatile it is; whether I’m going for a bold look for a night out or a subtle touch for a daytime event, this lipstick fits the bill perfectly. The pigmentation is outstanding, providing full coverage in just one swipe. I often find that I don’t have to constantly reapply throughout the day, which is a huge plus for me. The formula feels creamy and smooth, gliding on effortlessly without drying out my lips, making it suitable for all-day wear.

Moreover, the sleek and chic packaging of the MAC Viva Glam III lipstick adds to its appeal. I love how it looks in my makeup bag, and it definitely stands out among my other lip products. The design is not only stylish but also practical, allowing for easy application on the go. Whether I’m at work, heading out for dinner, or attending a special event, I feel confident reaching for this lipstick.

if you’re on the lookout for a lipstick that combines glamour, social responsibility, and versatility, the MAC Viva Glam III is a fantastic choice. The rich, foxy brown plum shade is perfect for any occasion, and the fact that it supports a meaningful cause makes it all the more worthwhile. I genuinely believe that adding this lipstick to your collection will elevate your makeup game while allowing you to contribute to a greater purpose. Don’t miss out on the opportunity to own a piece of MAC’s iconic history and make a statement with every application!

Product Title	Shade	Launch Year	Key Feature	Social Impact
MAC Viva Glam III Lipstick	Foxy Brown Plum	2000	Universal Appeal	100% proceeds support HIV/AIDS

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2. MAC Matte Lipstick, Viva Glam III, 0.10 oz

As someone who appreciates high-quality makeup products, I have come across the MAC Matte Lipstick in the shade Viva Glam III, and I must say, it has truly captured my attention. This lipstick is not just a cosmetic item; it is a statement piece that elevates your look while supporting a noble cause. The MAC Viva Glam line is known for its vibrant, long-lasting shades, and I can see why. When I think about this product, I envision a bold, confident me ready to conquer the day.

The first thing that stands out to me about the MAC Matte Lipstick is its rich, pigmented color payoff. The Viva Glam III shade is a stunning deep plum that flatters a variety of skin tones. Whether I’m heading to a brunch with friends or a night out, this lipstick complements my outfit beautifully. The matte finish provides a sophisticated look that is perfect for any occasion, making it a versatile addition to my makeup collection. I can confidently say that this lipstick will enhance my natural beauty and give me that extra boost of confidence.

Another aspect that I find incredibly appealing about the MAC Matte Lipstick is its long-lasting formula. I often lead a busy lifestyle, and the last thing I want to worry about is reapplying my lipstick throughout the day. With this matte lipstick, I can enjoy the assurance that it will stay put, maintaining its color and finish. This means I can sip my coffee or enjoy a meal without constantly checking my reflection or worrying about touch-ups. The durability of this product truly enhances its value for me.

Moreover, I appreciate the ethical aspect of purchasing MAC’s Viva Glam products. Every cent from the sale of Viva Glam lipsticks goes to the MAC AIDS Fund, which supports organizations that fight HIV/AIDS and provide essential health services. Knowing that my purchase contributes to such an important cause makes me feel good about my choice. I am not just buying a lipstick; I am supporting a movement that helps those in need. This element of social responsibility resonates deeply with me, and I believe many others will feel the same way.

For individuals who appreciate quality, style, and a cause they can support, the MAC Matte Lipstick in Viva Glam III is an excellent choice. It’s not just about looking good; it’s about feeling good too. As I consider my options, I find it hard to resist the allure of this lipstick. It is a product that not only enhances my appearance but also aligns with my values. If you are looking for a lipstick that combines beauty with purpose, I highly recommend giving this one a try. Trust me; you won’t regret it!

Feature	Description
Shade	Deep Plum – flattering on various skin tones
Finish	Matte – sophisticated and elegant look
Longevity	Long-lasting formula – reduces the need for touch-ups
Social Impact	Supports MAC AIDS Fund – contributes to health services for those in need

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3. MAC Viva Glam II lipstick

When I first came across the MAC Viva Glam II lipstick, I was immediately drawn to its rich history and the powerful message behind the Viva Glam line. Launched in 1994 with the original shade, the series has always stood for inclusivity, glamour, and empowerment. The of Viva Glam II in 1997 brought a stunning pinked mauve shade that perfectly balances sophistication and versatility. This unique color appeals to a wide range of skin tones, making it an essential addition to any makeup collection.

One of the standout features of the MAC Viva Glam II lipstick is its satin finish. As someone who appreciates a lipstick that feels comfortable throughout the day, I can confidently say that the satin texture provides just the right amount of moisture without being overly glossy. This quality makes it suitable for various occasions, whether I’m headed to a casual brunch with friends or a formal evening event. The creamy consistency glides on effortlessly, providing excellent coverage that lasts for hours, which is a huge plus for someone like me who is always on the go.

Another aspect I appreciate about the MAC Viva Glam II lipstick is its commitment to social responsibility. With every purchase, a portion of the proceeds goes towards supporting those affected by HIV/AIDS. This gives me an added sense of purpose when I wear the lipstick, knowing that my choice is contributing to a meaningful cause. It’s not just about looking good; it’s about feeling good, too. By choosing this product, I feel like I’m part of a larger movement that promotes health, wellness, and empowerment.

In terms of how this lipstick can benefit individuals, I believe it offers something for everyone. For those who are new to makeup, the pinked mauve shade is a great to bold lip colors without feeling too overwhelming. It’s a color that can effortlessly transition from day to night, making it a fantastic staple for anyone’s makeup bag. For seasoned makeup lovers, Viva Glam II provides an opportunity to explore a classic shade that has stood the test of time while also supporting a great cause. The enduring appeal of this lipstick is a testament to its quality and versatility.

As I reflect on my experience with MAC Viva Glam II, I can’t help but recommend it to anyone looking for a reliable and impactful lipstick. It’s not just a cosmetic product; it’s a statement of style and social consciousness. If you’re on the fence about trying it, I encourage you to take the plunge. You won’t just be enhancing your beauty; you’ll also be contributing to a meaningful cause. Trust me, this lipstick is worth every penny and will surely become a beloved part of your makeup routine.

Feature	Description
Launch Year	1997
Color	Pinked Mauve
Finish	Satin
Social Impact	Proceeds support HIV/AIDS initiatives
Versatility	Suitable for various occasions

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4. MAC Ximal Viva Glam Matte Lipstick – VG3 Viva Empowered (.12 oz/3.5g)

As I explore the world of cosmetics, I find myself particularly drawn to products that not only enhance beauty but also empower individuals. One such product that has captured my attention is the MAC Ximal Viva Glam Matte Lipstick – VG3 Viva Empowered. This lipstick isn’t just a cosmetic; it’s a statement, a celebration of confidence, and an embodiment of the spirit of empowerment. With its unique formulation and vibrant color, it stands out as a must-have for anyone looking to elevate their makeup game.

The first thing that strikes me about the MAC Ximal Viva Glam Matte Lipstick is its rich, creamy texture. In a world where matte lipsticks often sacrifice comfort for longevity, this product manages to strike the perfect balance. The cream-based formula glides on effortlessly, providing a smooth application that feels luxurious on the lips. I can easily envision myself applying it in the morning and feeling confident throughout the day, knowing that it won’t dry out or flake. For individuals who lead busy lives, this is a significant advantage, as it allows for minimal touch-ups while still looking fabulous.

Moreover, the packaging of this lipstick is both sleek and practical. Housed in a stylish tube, it’s designed for easy portability, making it a perfect companion for my makeup bag or purse. I appreciate the thought that went into the container type, as it ensures that the product remains protected while also being easily accessible. This attention to detail reflects MAC’s commitment to quality and user experience, which resonates with me as a consumer. When I invest in a product, I want to know that it has been crafted with care.

Now, let’s talk about the color itself—VG3 Viva Empowered. This shade is a stunning deep berry hue that complements a wide range of skin tones. It’s versatile enough to be worn for both casual outings and formal events. I can picture myself wearing it to a brunch with friends or a night out, where it will undoubtedly draw compliments. The vibrant pigment ensures that I make a statement without saying a word, and that is something I truly value in a lipstick. It allows me to express myself and my mood effortlessly.

One of the most appealing aspects of purchasing the MAC Ximal Viva Glam Matte Lipstick is the brand’s commitment to a good cause. The proceeds from the Viva Glam collection support various initiatives aimed at helping individuals affected by HIV/AIDS. By choosing this lipstick, I am not only enhancing my beauty but also contributing to a larger mission. This sense of purpose adds an emotional connection to the product and makes my purchase feel meaningful.

if you are seeking a matte lipstick that combines comfort, style, and social impact, the MAC Ximal Viva Glam Matte Lipstick – VG3 Viva Empowered is an excellent choice. I genuinely believe that this product has the potential to elevate your makeup routine and boost your confidence. Plus, knowing that your purchase supports a great cause adds an extra layer of satisfaction. I encourage you to treat yourself to this remarkable lipstick—you won’t regret it!

Feature	Description
Product Title	MAC Ximal Viva Glam Matte Lipstick – VG3 Viva Empowered (.12 oz/3.5g)
Item Form	Cream
Package Type	Tube
Container Type	Tube

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How Viva Glam III by MAC Helps Me Express Myself

When I first discovered MAC’s Viva Glam III, it felt like I had found the perfect shade that resonated with my personality. The rich, deep plum color not only complements my skin tone but also gives me a boost of confidence every time I wear it. I love how the bold hue allows me to express my mood, whether I’m feeling fierce and empowered or just want to make a statement. The moment I swipe it on, I feel like I can conquer the world.

What makes Viva Glam III even more special to me is the brand’s commitment to a good cause. Every penny spent on this lipstick goes directly to the MAC AIDS Fund, which supports individuals affected by HIV/AIDS. Knowing that my purchase contributes to such an important cause gives me a sense of fulfillment and purpose. It’s not just about looking good; it’s about making a difference in the lives of others. I love that I can feel beautiful while also supporting a meaningful initiative.

Additionally, the formula of Viva Glam III is incredibly nourishing. I appreciate that it doesn’t dry out my lips like some other lipsticks do. Instead, it glides on smoothly and keeps my lips feeling hydrated throughout the day. This combination of comfort,

Buying Guide: Viva Glam III by MAC

Understanding the Viva Glam Campaign

When I first learned about the Viva Glam campaign by MAC, I was impressed by its mission. Every cent from the sales goes to the MAC AIDS Fund, which supports those affected by HIV/AIDS. Knowing that my purchase contributes to such a worthy cause makes the lipstick feel even more special.

Color and Finish

Viva Glam III has a deep, rich color that I find incredibly versatile. It features a matte finish that adds sophistication to my look. When I first applied it, I appreciated how it glided on smoothly, providing full coverage that lasts throughout the day. It’s a perfect balance of bold and wearable, making it suitable for various occasions.

Texture and Comfort

One of my concerns when choosing a matte lipstick was comfort. However, I was pleasantly surprised by how Viva Glam III felt on my lips. It has a creamy texture that doesn’t dry my lips out, which is a huge plus for me. I can wear it for hours without experiencing that dreaded tight feeling.

Application Tips

When applying Viva Glam III, I found that using a lip liner first helps define my lips and prevent feathering. I usually choose a liner that closely matches the lipstick shade. After lining my lips, I apply the lipstick directly from the bullet for a bolder look or use a brush for a more precise application.

Longevity and Wear

I appreciate the longevity of Viva Glam III. It typically stays put through meals and drinks, which is a major factor for me when selecting a lipstick. I do notice that after several hours, it may require a touch-up, especially if I’ve been eating or drinking a lot.

Removing the Lipstick

When it’s time to remove the lipstick, I prefer using an oil-based makeup remover. This method effectively breaks down the formula without causing irritation. I learned that gentle removal is essential to keep my lips healthy and smooth.

Price Point and Value

The price of Viva Glam III is comparable to other high-end lipsticks, but I find the added value in its charitable contribution. Knowing that my purchase helps those in need makes it worth every penny. I feel good about investing in a product that aligns with my values.

Overall, my experience with Viva Glam III by MAC has been positive. The combination of color, comfort, and charitable impact makes it a standout choice in my makeup collection. If you’re looking for a lipstick that not only enhances your beauty but also supports a meaningful cause, Viva Glam III might just be the perfect addition for you.

Author Profile

Sheena Guerro

Hi! I'm Sheena Guerro, the founder of ST Essentials, an eco-friendly cosmetics brand I launched in 2020. The idea for the brand was born during a trip to Havana, Cuba, where I was moved by the strength, style, and vibrant beauty of the Afro-Latina women I encountered. Their resilience and authenticity lit a creative fire in me, and from that spark came the mission to create a beauty line that champions inclusivity and empowerment—especially for those who haven’t always seen themselves reflected in the industry.

As of 2025, my journey has taken an exciting new turn. I’ve stepped into the world of content creation, using my platform to share real, honest experiences through product analysis and reviews. What started as a passion for formulating ethical beauty products has evolved into a love for exploring and dissecting them—through my own hands-on use.

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